Health Education England

Creating a Personal, Fair and Diverse NHS


We encourage staff from across health and social care organisations to join the PFD campaign. We've created a vibrant network of champions who are committed to taking action, however small, to create a personal, fair and diverse NHS, and we continue to grow. We work closely with NHS England at a national level and employers at a local level to support as many NHS staff as possible to become PFD champions.

A personal, fair and diverse NHS is one where: -

- Everyone counts;
- Services are personal, designed to give patients what they want and need;
- Fairness is built in so that everyone has equal opportunities and treatment;
- The skills and experiences of employees from all backgrounds are used and valued;
- People can choose the services they want and have as much support as they need;
- Everyone is treated with dignity and respect, and when they complain; 
- We listen and put things right - talent flourishes and nothing stops people going as far as they want; 
- We are accountable and patients are informed and have more control - care doesn’t stop at the door, but helps people live healthier lives.

We know that building and sustaining a diverse and inclusive healthcare service takes real commitment over time. This campaign helps to renew the energy and bring focus to this important area of work.We know that NHS staff champion fairness and diversity every day and deliver services that are personal. We hope that this campaign will highlight more of the good work and specifically the individual contributions you make on a day to day basis to deliver services that are personal, fair and diverse. What could this mean in practice?

Some of the things you could do as a PFD Champion

- learn more about the Equality Act develop your work to encourage positive steps to eliminate prejudice and discrimination;
- let your organisation know when you see things that don't feel right - talk to your colleagues about how your team can support a personal, fair and diverse NHS- share and spread good practice;
- support your organisation to deliver more inclusive services and workplace environments;
- recognise and acknowledge those people who make a difference and go that extra mile;
- raise your voice for others who find it difficult to make themselves heard.

Don't be put off by the word 'champion'. The role doesn't take a lot of time, energy and experience - there are no specific requirements to be met.

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